‘Fastest growing premium brand in the UK homecare market’ and expert in cleaning, laundry, storage, bathroom and pet categories, Minky Homecare has joined BHETA.
Established in the UK in 1941, Minky is a world leader in laundry hardware and textile manufacture. Minky ironing boards are in over 70% of UK homes and the brand holds both the Royal Warrant, granted as a supplier of premium quality products to the Royal Household, and the Princes Warrant, awarded for product excellence and a commitment to the environment.
The brand has strong reputation with major retailers across the UK, Europe and USA with a selection of high quality, innovative, Minky branded laundry, cleaning and homecare products, as well as supplying many retailers own label.
Seema Grantham, BHETA’s sector manager for housewares, said: “I am so pleased to welcome yet another iconic housewares brand. Minky has pedigree and worldwide distribution. The team will be a real asset to the association.”