Housewares Business-to-business magazine for housewares retailers and their suppliers
After gaining popularity online and consumer shows, mySpike is now ready to launch into UK farm shops, kitchenware stores and garden centres.
Over the past five years, the team at mySpike vertical cooking tool have been perfecting the design so that it cooks effectively and quickly, creating healthy meals whether meat, fish or veggie. The original convention oven spike 25cm has been joined by its little brother, the 20cm for smaller ovens and last year, the air fryer mini spikes joined the family to meet the growing popularity of air fryers.
The food is loaded onto the vertical spike which sits on a circular base which means the food is cooked from the inside, outside and the base with the fat just dripping away into the tray. As a result, it cooks more quickly, saving money, and its more evenly cooked and delicious
Veebha Parmar, inventor and business owner, said: “We have been overwhelmed by the level of orders online for our spike kits especially the mini spikes for air fryers and decided that it is time for us to enter the UK retail market. mySpike is the new kitchen essential and perfect for sale merchandised alongside other cookware, air fryers or BBQs. Our sales in our three trial stores have demonstrated great customer reaction and incremental sales for our retailers and we are ready for roll out!”
mySpike are supporting the launch with major consumer shows such as Ideal home and Good Food show, social collaborations with condiments manufacturers and instore activity such as product demos, promotions and a new recipe book.
