Housewares Business-to-business magazine for housewares retailers and their suppliers
Clarity Brands has taken on two new UK distributorships – for design-led Swedish company Born In Sweden and Dutch bakeware specialist Patisse.
Clarity Brands, which was formed last year, already represents German ceramics supplier ASA Selection in the UK.
Born in Sweden puts the emphasis on innovative design to create products for both inside and out. The award-winning company has seen its window bird feeder and indoor watering can gain accolades from both Design Plus 2009 and the iF Product Design Award 2010 respectively.
Patisse specialises exclusively in bakeware and is the brand leader in its domestic market. It also has two sister companies in France and Germany and exports to 50 countries worldwide.
The main part of the Patisse range is made in the company’s factory in Bulgaria where only European steel is used, of which 90% is British.
Clarity Brands will be offering the two companies’ complete ranges both in the UK and Ireland, and will be showing new product launches at Ambiente in Frankfurt this month.
Amongst them will be Cucina Insalata from ASA Selection – a collection of multi-functional tableware pieces that can be used in a variety of combinations, and designed specifically with salads in mind. The range has already won the German Kitchen and Interior Innovation award for 2011.
