Housewares Business-to-business magazine for housewares retailers and their suppliers
Plastic housewares manufacturer What More UK is starting 2017 with an export boost, as it sells products to Switzerland and Israel.
What More UK director Tony Grimshaw OBE said: “A British plastic homewares manufacturer selling to a customer in Switzerland is simply brilliant.
“We have competitors in Germany and Italy – much closer geographically to this customer than us – and yet they have chosen to do business with What More. That’s testament to the high quality of our products and the value for money that we offer.”
What More UK has also shipped a large order of bakeware, plus some homewares, to a customer in Israel.
Tony commented: “There aren’t any big bakeware manufacturers in Israel, so our customer looked for an international supplier. They were impressed by both our product range and the quality of our bakeware.
“In late 2016 we enjoyed some of our busiest months on bakeware. This success is having a significant impact on What More’s turnover and proves once again that diversifying into bakeware was a great decision for us.”
These two new markets bring What More UK’s list of export countries up to 70 worldwide. The business already exports to countries including Madagascar, China, Afghanistan, New Zealand and Brazil.
Tony Grimshaw added: “We’ve found that the ‘Made in Britain’ mark still carries an unwritten guarantee of quality for international markets and our products are serving to strengthen that conviction.
“We are grateful to the Department of International Trade North West and the East Lancashire Chamber of Commerce, whose contribution has helped us secure our new markets in Switzerland and Israel.”
What More UK manufactures and distributes plastic household goods from its 500,000sq ft purpose-built facility at Altham in Lancashire. It offers more than 700 product lines from storage boxes to plant pots, pet beds, washing up bowls, buckets and bins, sold under the Wham brand. The company also has an extensive range of bakeware, including enamelware and the PushPan range of silicone sealed bakeware.
What More UK director Tony Grimshaw OBE
