Croydon department store Allders has launched a transactional website featuring over 2,000 homewares and lifestyle products.
The retailer says that allders.com will become a virtual department store, with hundreds more lines added each week.
The Croydon store is all that remains of the 45-outlet chain that collapsed into administration six years ago. The flagship branch was bought by retail entrepreneur Harold Tillman, who installed Andrew MacKenzie as CEO.
Launching the new website, MacKenzie said:”The future of large department stores and high street chains is increasingly dependent on a strong ecommerce offering.
“After six years of restoring profitability, we want to bring the brand back to every household in the UK, not by recreating the original stores but by developing an easy and affordable online shopping experience.”
He added: “Anyone following us on Twitter will be updated once a week as we build the ecommerce site in to a platform that mirrors our vast Croydon store, complete with the thousands of cosmetics that we are so well known for, shoes and fashion purchases, kitchenware, lighting and electronics.”