Orthex Group expands UK team

Nordic consumer household products supplier Orthex Group has added to its sales team in the UK as part of a strategy to continue to grow business in the region this year.

Danny Smith has joined as area sales manager. He has an extensive sales career across a number of sectors, most recently heading up a UK division selling licensed product into grocery, department stores and fashion. Prior to that, he managed a sales team for over 10 years in events, supplying retail and shopping centre clients.

Orthex Group country manager UK & Ireland Craig Sammells said: “Due to our growth in the UK and increased consumer awareness of the Orthex brands, it was important we increased our physical presence here. This is primarily to continue to provide the level of customer service – something Orthex is renowned for across Europe – to both existing clients and those we are in discussions to join us, and Danny’s appointment enables us to do this.”

Orthex Group’s UK office opened in 2017 and has focused sales on the company’s storage solutions brand SmartStore, specifically the Compact, Classic and Basket lines. It exhibited at London trade show Exclusively Housewares for the first time in 2019 and is returning this year.

It also exhibited at German trade show Ambiente last month, with key launches underlining the Group’s sustainability credentials. These include the SmartStore Collect range of recycling bins and containers made from post-consumer recycled plastic with bamboo lids, and the award-winning GastroMax Bio range of chopping boards and kitchenware which uses a ‘bio’ composite material made from renewables (sugarcane and Swedish wood fibre).


L-R: Craig Sammells and Danny Smith

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