Housewares Business-to-business magazine for housewares retailers and their suppliers
Outdoors goods and housewares specialist Whitby & Co has announced the addition of two premium German brands to its range, Petromax and Feuerhand, offering outdoor cooking, summer BBQ’s and new lighting options.
With a history that goes back over a century, the Petromax Group is one of the leading German manufacturers of cooking and lighting equipment. Whitby has taken the exclusive UK and Ireland distributorship with immediate effect to cover the majority of products from Petromax and Feuerhand which focus on ‘fire and light, grilling and outdoor cooking.’
Feuerhand, one of the associated brands within the overall Petromax Group, is also now being handled by Whitby & Co. This includes hurricane lanterns, fire bowls and barrels. Feuerhand combines sustainable quality work with modern demands and, today, as in the past, leads people to a place of relaxation with fire, light and the pleasure of grilling.
The housewares element of the Petromax offer, which numbers around 80 SKUs, includes cast iron lidded pans, skillets, kettles and Dutch ovens plus unusual pieces like a muffin tin, potato cooker and loaf pan. They are designed for use on an open fire or BBQ but are also able to be used on an indoor-stove top or in the oven. There is also a wide range of accessories like stands, trays and ‘pro’ pot holders as well as a Petromax cookbook.
Commenting on the arrival of the new brands in the line-up, Whitby & Co managing director Phil Ellwood said it was a perfect fit, not only in terms of product but also company ethos. “The Petromax philosophy is rooted in tradition, innovation and quality and that absolutely chimes with our ethos at Whitby & Co,” said Phil. “The products are exceptional quality and we felt it enhanced our current offer of brands for outdoors and cooking, like Klean Kanteen and Opinel, superbly.
“We’re delighted to welcome Petromax and Feuerhand to the Whitby & Co family. The timing also couldn’t be better, as we move into the summer months and peak camping and BBQ season.”
