Housewares Business-to-business magazine for housewares retailers and their suppliers
Some 30,500 eager baking fans poured through the doors of Earls Court last weekend to attend the Cake & Bake Show, making it London’s biggest food exhibition.
Visitor numbers were up over 45% from the hugely successful launch show held this time last year.
Baking stars who made an appearance at the event included Simon Rimmer, Eric Lanlard, Tom and Henry Herbert, Rosemary Shrager, Stacie Stewart, Peter Sidwell and Mich Turner. Many more demonstrated at the show, hosted classroom sessions and judged competitions and bake offs.
Highlights of the show included Nielsen-Massey’s Cupcake and Cocktail Bar; Stork’s Cake Catwalk – a fashion-themed cake decorating competition for amateurs and professionals alike; ‘Wedding Cake of The Future’ from Squires Kitchen, which showcased upcoming trends; the Lakeland interview stage, where visitors put their questions to the stars; and the Sainsbury’s Competition Theatre, where members of the public competed alongside their favourite baking celebrities live on stage.
Duncan Glendinning wowed visitors by using a cement mixer to create 200 portions of sourdough starter for the crowd to take home. Leading brands at the show included Neff, Bonne Maman and Renshaw.
Show director Luke Collings said: “Since its launch last year the show has gone from strength to strength, and we’re delighted with the visitor numbers for our second London event. Britain’s passion for baking is as strong as ever and we were overwhelmed by the enthusiasm of our visitors.”
The show returns to Manchester Central from April 4-6 2014.
