High street retailer Robert Dyas is preparing to launch Random Acts of Cleanliness Day for their spring clean campaign, in partnership with viral influencers, the Maka Twins. The day will coincide with Random Acts of Kindness Day on February 17.
The duo will clean a children’s playground and signs in Bromley while they and Robert Dyas encourage the nation to join in with their own acts of guerilla cleaning. Anything goes, such as doing a surprise clean at a parent’s house while they’re out, cleaning communal bins or doing their other half’s household tasks. Followers will be asked to post their photos and videos on Instagram with the hashtags #RandomActsofCleanliness and #FeelGoodCleaning.
The Maka Twins are identical twin brothers who went viral as ‘guerilla cleaners’ for voluntarily cleaning neglected public spaces such as train carriages and bins. Boasting 124,000 Instagram followers and a feature in the BBC, they aim to restore pride in local communities via their cleaning business, Makagroup Services.
With this potentially fruitful partnership, Robert Dyas, a much-loved part of local communities for 183 years, aims to raise brand awareness via community action and user-generated content – with a healthy spritz of fun!
Keep an eye on Robert Dyas’s Instagram for more.
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