SharkNinja has partnered with elite athletes, Peter Crouch (former England footballer), Thierry Henry (former French footballer and 1998 FIFA World Cup winner) and Bastian Schweinsteiger (former German footballer and 2014 FIFA World Cup winner) to take them off the field.
It stated they will work together to create a content series that invites sporting talent and fans compete to raise their hosting game this summer as they challenge each other with the #RaiseYourGame hashtag.
Mr Crouch commented: “I’m so ready for a summer of sport, thanks to SharkNinja. Filming with two men who I respect so much on and off the pitch, Thierry and Bastian, as well as Abbey, was a lot of fun. Thanks to SharkNinja, Abbey and I will be hosting the most insane parties this summer – we can’t wait to have my mates around for some epic sports-watch parties.”
As part of its collaboration, SharkNinja has produced a content series which depicts Mr Crouch, Mr Henry and Mr Schweinsteiger in a humorous, competitive squabble via video call, as they challenge each other to host the best summer parties.
Each athlete proceeds to demonstrate the ways in which they use SharkNinja’s products, including the brand-new Ninja Double Stack XL 9.5L Air Fryer, Shark FlexBreeze Portable Fan, Shark Detect Pro Cordless Vacuum Cleaner, the Ninja CREAMi Ice Cream & Frozen Dessert Maker and the Ninja Woodfire Pro Connect XL Electric BBQ Grill & Smoker, to host the best summer sports-watch parties for their friends.
This is the second major sporting super-star the brand has partnered with, having previously linked up with David Beckham – read more about it here.
Lana Sanleandro, EMEA Chief Marketing Officer at SharkNinja, said: “We are thrilled to be able work with such iconic sports personalities who we really feel embody SharkNinja’s core brand purpose. Peter’s, Thierry’s and Bastian’s involvement in this campaign has allowed us to showcase our products’ amazing features and to challenge you to raise your hosting game this summer.”
Abbey Clancy, British TV personality and wife to Mr Crouch, also makes a comedic cameo in SharkNinja’s content series alongside her husband to showcase the top-tier performance of Shark’s FlexStyle 5-in-1 Air Styler & Hair Dryer.
So, whether you’re an elite athlete preparing for the world stage or preparing to host your friends for the ultimate sports-watch party, there’s a SharkNinja product to help you shine hosting this summer…
