The event, which was held at the NEC in Birmingham from November 28 to December 1, represented Smidge’s first ever consumer exhibition.
The brand said: ‘Our stand was filled with colour, and caught the attention of shoppers for being a fun yet eco-friendly brand with a real story to tell.’
Smidge’s collection of products ranges from 100% leak proof travel mugs to vibrant insulated bottles. Also new to the industry is a unique formulation created by Smidge, which is billed as ‘completely natural, made from corn stalk and soy bean, meaning when you’re done with it, it won’t leave a trace on the planet’.
Products sold from the natural collection will have 10p donated to the Marine Conversation Society: a UK charity which works to protect the seas around the UK via the creation of well managed marine protected areas.
Smidge has also partnered with The Scout Association to develop a Scout set in the natural collection, aimed at introducing the younger generations to the importance of eco-friendly products.