Smidge ‘elated’ by response at BBC Good Food Show

The team behind housewares brand Smidge has reported that it is ‘elated with the overwhelmingly positive response’ that it received from consumers at BBC Good Food Winter show.

The event, which was held at the NEC in Birmingham from November 28 to December 1, represented Smidge’s first ever consumer exhibition.

The brand said: ‘Our stand was filled with colour, and caught the attention of shoppers for being a fun yet eco-friendly brand with a real story to tell.’

Smidge’s collection of products ranges from 100% leak proof travel mugs to vibrant insulated bottles. Also new to the industry is a unique formulation created by Smidge, which is billed as ‘completely natural, made from corn stalk and soy bean, meaning when you’re done with it, it won’t leave a trace on the planet’.

Products sold from the natural collection will have 10p donated to the Marine Conversation Society: a UK charity which works to protect the seas around the UK via the creation of well managed marine protected areas.

Smidge has also partnered with The Scout Association to develop a Scout set in the natural collection, aimed at introducing the younger generations to the importance of eco-friendly products.


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