Housewares Business-to-business magazine for housewares retailers and their suppliers
Tefal will run a social media marketing campaign to promote its ActiFry Genius XL air fryer from mid-November for six weeks.
A number of high profile influencers will be cooking and demonstrating various healthy and hearty meals using the ActiFry Genius XL through social media.
Users will be encouraged to access Actiprogamme, which is a three-part series of curated recipes for different seasons, available on the free ActiFry app.
This campaign will be underpinned with a comprehensive range of specially designed in-store point of sale material.
Caroline Ross, marketing manager of Groupe SEB, commented: “During the months of November and December, while it’s easy to get caught up in the celebratory spirit and indulge in a mince pie or two, all of these treats can add up fast, leaving you feeling sluggish and a bit unwell by the time the New Year rolls around.
“This campaign aims to encourage and inspire consumers to cook their festive-favourites in the Tefal ActiFry Genius XL. Its combination of the stirring paddle and automatic temperature adjustment makes the most delicious yet healthy roast turkey breast, while its large 1.7kg cooking capacity makes cooking for the whole family stress-free.”
The Tefal ActiFry Genius XL air fryer
