Barrus has announced its new collaboration with Thermos, bringing the drinkware and food storage brand to garden centres across the UK.
The partnership will see Barrus use its distribution network and retail expertise to supply garden centres with a broad Thermos portfolio spanning insulated drinkware, hydration, food storage, outdoor products and children’s ranges.
Mark Hewett, Commercial Product Manager at Barrus, said: “We are delighted to be partnering with Thermos, a brand with incredible heritage and widespread consumer recognition.
“The range complements our existing portfolio perfectly, offering retailers products that combine practicality, quality and strong consumer appeal. From back-to-school essentials to outdoor adventures, there are opportunities throughout the year to engage customers with the Thermos brand.”
Among the products available will be the Thermos Kids Collection, targeting the back-to-school and family markets with insulated bottles, food jars and lunch bags.
The range includes a new Disney Pixar Toy Story collection of 470ml stainless steel hydration bottles featuring characters including Woody, Buzz Lightyear, Jessie and Alien. Lion King and Stitch designs will also be available, alongside lunch bags manufactured from 100% recycled rPET fabric.
For the wider hydration market, retailers will have access to the Thermos Icon Series, which includes leak-proof travel tumblers, straw tumblers and insulated water bottles in a range of colourways.
The partnership will also introduce larger outdoor and food storage products to garden centres, including 1.2-litre vacuum flasks and 710ml food flasks featuring wide-mouth designs and integrated stainless steel spoons.
Barrus is supporting the launch with a selection of floor-standing display units designed to help garden centres merchandise the ranges. Three options will be available covering Icon travel and hydration products, larger flasks and food jars, and the Disney and Pixar children’s collection.
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