Housewares Business-to-business magazine for housewares retailers and their suppliers
Housewares supplier Tradestock chose London exhibition Exclusively Housewares to launch the ‘Academy Project’: a new design initiative developed by the company following recent investment in new printing technology at its headquarters in Somerset.
The Academy Project will allow the company to design, develop and deliver bespoke designs across core product ranges with short lead times.
“We have always placed a great emphasis on all aspects of design throughout our product portfolio,” explained Tradestock md Keith Nye. “Now, with the Academy Project enabling us to print designs on products in-house, our Somerset based design team will be able to work closely with customers, ensuring that the designs work aesthetically with different substrates, whilst also enabling us to enhance our design capabilities and develop design to its full potential.”
For the launch in London last month at Exclusively Housewares, the show organisers allowed Tradestock to use the official show logo on a selection of product samples ranging from glass worktop savers, glass coasters and cork-baked placemats and coasters to its patented FreeForm tray and slate tabletop products.
Keith Nye said: “This allowed us to show how well we can reproduce designs on a selection of substrates. The reaction to these samples was quite amazing, with discussions on the stand covering a host of future design projects including enquiries from retailers for bespoke ranges and potential for personalised products for the wedding market. We also showcased two new Christmas tabletop ranges, samples for which were developed in days, thanks to the Academy Project.”
