V&A and Select Brands excel in LIMA International Licensing Awards

The International Licensing Industry Merchandisers’ Association (LIMA) held its annual International Licensing Awards ceremony in Las Vegas last Tuesday (May 23).

Overall, winners in 20 categories were announced, including the UK’s Victoria and Albert Museum and US housewares company Select Brands.

LIMA president Charles Riotto said: “This year’s winners represent world-class licensing programmes and products from around our global industry.

“We are proud to recognise and honour the achievements of these companies – chosen from a record 461 submissions [narrowed down to a final 126 nominees] – for their impressive initiatives and outstanding results.”

LIMA is a trade organisation for the global licensing industry. Its mission is to foster the growth and expansion of licensing around the world, raise the level of professionalism for licensing practitioners, and create greater awareness of the benefits of licensing to the business community at large.

The winners are:


Art/Design: V&A – Victoria and Albert Museum

For the third time, the Victoria and Albert Museum was voted Best Art and Design Brand. Its licensing categories include homeware, apparel, jewellery, accessories, stationery, fabric and gifts from 75 licensees worldwide, in Europe, USA, Australia, Japan, China and South Korea.

Highlights of 2016 included tabletop ranges from Creative Tops; the V&A Oasis clothing range, based around Asian decorative ceramics and kimono patterns; a new V&A 60s/70s shoe collection with footwear brand Clarks; a luxury collaboration with Napa Valley vineyard, Darioush; and the launch of a paper product range with US licensee Caspari.

Celebrity/Fashion – Open Hearts by Jane Seymour – Jane Seymour Designs/Licensing Matters

Character/Toy Brand – “DC Super Hero Girls” – WBCP

Corporate Brand: Girl Scouts of the USA – Girl Scouts of the USA/The Wildflower Group

Digital: “Five Nights at Freddy’s” – Scottgames/Striker Entertainment

Film/TV/Entertainment–Animated: “Paw Patrol” – Spin Master

Film/TV/Entertainment–Live-Action: Rogue One: A Star Wars Story – Disney Consumer Products and Interactive Media

Food & Beverage/Restaurant: Corona – Constellation Brands/The Joester Loria Group


Licensed Promotion: Batman v Superman: Dawn of Justice & Turkish Airlines – Warner Bros. Consumer Products/Lisans

Location-Based or Experiential Initiative: The Wizarding World of Harry Potter – Hogsmeade at Universal Studios Hollywood–WBCP

Retailer: Hot Topic–Suicide Squad licensing program


Appliances/Automotive/Electronics/Hardware/Housewares/Paint: Select Brands–Disney/Pixar – Pixar Collection Slow Cooker

The 7 quart insert and oval shape of this slow cooker is designed to maximise the capacity to prepare family meals from chilli or stew to a whole chicken. The product features a removable ceramic insert, adjustable temperature dial and glass lid – and a full colour exterior showcasing favourite characters from the most popular animated Pixar films

Apparel/Footwear/Accessories: Coach – Mickey & Minnie Mouse/Disney Coach Collection

Digital: Next Games – “AMC’s The Walking Dead: No Man’s Land” mobile game

Food/Beverage: Finsbury Foods – Shopkins Cupcake Queen Cake; and The J.M. Smucker Company – Pillsbury Girl Scout Cookie Inspired Baking Mixes

Health & Beauty Aids: Clinique – Crayola Limited Edition Chubby Stick Lip Balm

Home Décor: Jay Franco & Sons – Star Wars Back-to-College & Adult Bedding

Publishing/Social Expression/Back-to-School: Scholastic – Five Nights at Freddy’s: The Silver Eyes Novel

Toys/Games/Novelties/Role Play: Mattel – “DC Super Hero Girls” Action Figures


Winner of the Appliances/Automotive/Electronics/Hardware/Housewares/Paint licensed product category: Select Brands–Disney/Pixar – Pixar Collection Slow Cooker

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