Housewares Business-to-business magazine for housewares retailers and their suppliers
Just in time for the summer festival and picnic season, Waitrose is launching wine in a can,
From Monday (June 25), an organic rosé and shiraz sourced by Robert Eden of Chateau Maris, will be available in recyclable 250ml cans – the equivalent to one large glass.
The supermarket chain said: ‘Lighter to transport than glass bottles, these new cans provide a robust and easily recyclable option for wine lovers on the go.’
Waitrose wine buyer Victoria Mason added: “We’re really excited to bring back the trend of wine in a can. Following the success of small bottles at Waitrose last year, with sales increasing by 10%, we know our customers are looking for convenient and environmentally-friendly packaging options for wine. Wine in a can is growing at a rapid rate in the US and it’s only a matter of time before this catches on in the UK.
“As festival season approaches, these new cans are perfect to pack in a picnic and have the benefit of being recyclable too. We’ve worked with Chateau Maris, who are known for their environmentally sustainable work, to ensure we have excellent quality, organic wine in a can format for our shoppers.”
Organic wines sales are up 36% year on year at the retailer. With the launch of these new cans, Waitrose now has 52 organic wines in the range from 15 different regions across many different formats, including 75cl bottles, 2.25l boxed wine and small bottles.
The Maris Organic Shiraz and Maris Organic Rosé are available in 138 Waitrose branches, priced at £3.49 each. The Rosé is a blend of Syrah (60%), Cinsault (10%) and Grenache (30%).
Waitrose Chateau Maris Organic Rosé Can
