At a time of year that businesses need to make the most of consumer demand, Lifetime Brands has announced cost price reductions on a number of its flagship brands. More than 330 products have had their prices lowered by up to 60%. These products include bestselling items across the iconic KitchenAid and S’well brands in addition to new lower prices on Taylor scales, timers and thermometers and Chef’n tools and gadgets.
Matthew Canwell, managing director for Lifetime Brands, commented: “We have always been clear that we will do everything we can to resist cost price pressure. Through tactical purchasing and our scope and scale with the US business, we have been able to reduce our prices on these key brands and are hoping this will lead the market in reassessing their prices going forward.”
“Many of these brands are currently performing exceptionally strongly. With the price reductions, we’re confident it will drive even greater rate of sale for us all. We’ve held our prices on the remainder of our ranges for the past year and intend to continue to do so.”