Neat. unveils new brand refresh

Neat. has unveiled its new pack design following pivotal sustainability improvements to its Hand and Home Care range.

This year Neat. has gained momentum in its nationwide retail business including Tesco and Waitrose, in addition to the brand’s upcoming launch in Sainsbury’s this summer. Neat. launched in April 2020 with a simple mission: to eliminate single-use plastic in home and hand care products and stop the unnecessary carbon emissions which come from shipping water found in traditional cleaning and hand wash products. Through its simple yet effective refill system, by the end of September 2023, Neat. Refills will have saved 75 tonnes of single-use plastic and 416,000 litres of water from transportation.

“We have learnt so much since we launched, but our mission has never changed — we want to make it a joy to clean sustainably. We set out to create simple but beautiful solutions that inspire everyone to make sustainable choices. I believe our new packaging will do just that. Our growth over the last three years has allowed us to deliver even more sustainable solutions to our customers from our recycled aluminium bottles and FSC-approved board, and reduced materials. We’re so excited about these changes and where we can take the brand next,” said Josie Harfield, Neat. co-founder.

Rooted in customer feedback, the aim of our vibrant, bold and disruptive creative has been to enhance brand recognition at-shelf, helping to educate consumers by heroing both the functional and emotional benefits of our brand as well as improving navigation across the range. The design refresh has enabled us to bring to life a consistent master brand look and feel, helping customers to easily recognise the Neat. across multiple categories in line with our ambitious growth plans.

“It was all about making the products as simple as possible, but still bold and iconic. Through our customer feedback, it was clear we needed to help customers easily differentiate the range and its products, so we simplified our bottles, making the product titles cleaner and added coloured silicone bases to help with navigation — whilst enhancing the look of our bottles at the sink,” added Ryan McSorley, Neat. co-founder.

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