New homeware store launches in London

Homeware e-commerce retailer Lords of Notting Hill is moving from clicks to bricks with the launch of a new concept store in west London on June 8.

New homeware store launches in London

The 210sq m shop is located at 82-86 Holland Park Avenue: a street that runs from Notting Hill Gate in the east to the Holland Park Roundabout in the west.

Brand director Rita Dewan said: “The move is in response to the demand in the homewares market for design-led every day essential products and brands on the local high street.

“The new store will be a destination for locals to purchase all the latest products and brands within the homewares market. It will also be a great opportunity for brand owners and manufacturers to showcase the very best of their products to an extremely affluent and design conscious consumer.”

She added: “Lords of Notting Hill has worked closely with some of the leading brands in the market to create a unique store environment.” Examples include Brabantia, KitchenAid, Reidel, LSA, Miele, Weber, Robert Welch Designs, Joseph Joseph, Le Creuset, Meyer with Circulon/Anolon and Dyson. Product categories covered will include cookware, bakeware, small appliances, vacuum cleaners, fans, barbecues and accessories, and tabletop such as glassware.

Rita continued: “In addition, the store will be equipped with iPads for customers to browse our extensive online catalogue and order in-store a vast of range of products kept in our warehouse.

“The business is actively seeking unique suppliers who would like the opportunity to work with a progressive and growing multi-channel retailer.”

Lords of Notting Hill is part of the Lords Group based in west London, which was founded in 1984. With a trade distribution centre in Park Royal, the group includes builders merchants and a retail business specialising in DIY, homeware and paint stores. It also operates a homeware shop in Westbourne Grove.

But the Lords of Notting Hill brand is a new concept, launched with the online shop Lords of Notting Hill. This was established in 2010 and focuses primarily on homeware products with a selection of DIY products.

The plan is to develop retail shops to complement the website. Holland Park is the first; Westbourne Grove will also undergo a refurbishment and rebrand to Lords of Notting Hill.

Rita has been recruited to spearhead the launch of “the first of many stores planned by the company in London’s affluent high streets”. The group has already earmarked further sites in the capital.

Lords of Notting Hill won the Online Business of Year Award at the 2010 HSBC/Archant London Business Awards. The website, at, was commended by the judges for its stylish high quality products and customer service.

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