New TV ad campaign from Tesco breaks tonight

Four Tesco customers have received a surprise Christmas delivery after being reunited with relatives by the supermarket chain.

Each reunion was captured on camera. The emotional meet-ups will be broadcast tonight (Thursday December 22) at 20:15 on ITV during ‘Emmerdale’; tomorrow (Friday December 23) at 19:45 on ITV during ‘Coronation Street’; and Saturday (December 24) at 20:10 on Channel 4 during ‘Gogglesprogs’.

The first of two new TV adverts features Brenda who, after working for Tesco for nearly 25 years, was nominated by her store in Hull to be reunited with her son who lives in Australia. Brenda saves every spare penny she has to try and visit him with the two nephews he has never met but has never managed to do it, in the seven years he has been away.

The second ad, airing on December 23, features Theresa, an 88-year-old grandmother. For the ultimate Christmas wish, Tesco flew her daughter and granddaughters from Australia to the UK. They then paid Theresa a surprise visit by sneaking into her weekly Tesco delivery, which her daughter organises for her every week in Australia.

Research from Tesco has revealed that a quarter of Brits will celebrate Christmas ‘virtually’ this year, as families struggle to come together to celebrate the festivities

A third of Brit’s will use video calling to open Christmas presents with one another. One in five will sit down to eat the traditional festive feast virtually, while another 16% will play traditional games such as charades or Monopoly on the big day. Skype is the most used video calling service (76%) followed by Apple’s FaceTime (41%).

It seems the trend is here to stay with one in five (19%) people stating that the cost of travel prevents them from spending Christmas Day with family.

Michelle McEttrick, group brand director at Tesco, commented: “Our research found that half of us will be missing a loved one this Christmas, so we wanted to help bring families together – no matter where in the world they were from”.

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