Peugeot Saveurs SNC announces opening of UK subsidiary

With over 200 years of excellence in homewares, the iconic Peugeot brand is delighted to announce the opening of its new subsidiary in the United Kingdom, Peugeot Saveurs UK, trading from June 2021.

The UK business will become the company’s fourth distribution subsidiary, strengthening its presence outside France alongside existing subsidiaries in North America, Germany and Belgium.  Peugeot Saveurs UK will be managed by Chris Gee, an experienced marketeer in the cook and homeware sector. Chris most recently headed the European and USA operation for the Sasa Demarle Group, and has previous managerial experience with Le Creuset, Groupe SEB and Bosch.

Peugeot Saveurs began life in France in the early 1800s, with the brand imagining, drawing, designing and manufacturing everyday objects, bearing the standards of excellence, ease of use and optimal taste in every product made.  Peugeot Saveurs’ original steel grinding mechanism has long made the brand a global market leader in pepper mills, offering customers a lifetime guarantee, and providing mills for top chefs’ tables around the world.

Driven by a desire to enhance flavour in every product the company makes, Peugeot Saveurs uses the strapline, ‘The Instruments of Taste’ and extends its heritage and know-how beyond mills and spices to coffee grinders, wine accessories and ingenious glassware and ceramic bakeware.

Says Chris Gee, managing director, Peugeot Saveurs UK: “The UK is the third-largest European market for tableware and cookware, so opening a subsidiary here is the next logical step for Peugeot Saveurs.

It marks a real investment by the Peugeot family (represented by Peugeot Frères Industrie) into their long-term growth, and provides an opportunity to more closely support our UK trade partners in the retail and the hospitality channels, as well as to significantly invest behind the brand for the first time in the UK.   Continues Chris: “The Peugeot brand brings with it an incredible heritage of excellence and innovation in this sector and I am delighted to present these fantastic French-made products to UK consumers.”

Sebastian Zott, CEO, Peugeot Saveurs France comments: “The opening of a UK subsidiary is a key part of the group’s geographical diversification strategy, and I am pleased to welcome Chris and his UK team into the wider Peugeot Saveurs family.  We have ambitious plans for the UK business and we will work closely with Chris to help it develop and grow, meeting our aim of reaching a significant established turnover within six years”.

In 2020, Peugeot Saveurs SNC recorded a 10% increase in turnover despite the pandemic.  This can be attributed to continued new product development, a strong digital focus, investment in the brand and the support of all partners. The brand aims to increase turnover by 15% to 20% in 2021.


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