Tag Archives: Waitrose

Hearty food, bubbles and Heston boost sales at Waitrose

Sales excluding fuel at Waitrose for last week (to Saturday December 16) totalled £164.24 million. The supermarket chain’s IT director Mike Sackman said this figure is the same as last year, “despite snow affecting most of the country during the first half of the week”. He added: “The success of …

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Heston launches ‘sprout’ dessert at Waitrose

Waitrose has revealed that its ambassador chef Heston Blumenthal has ‘worked his magic to turn what can be the most divisive part of a traditional Christmas dinner into a dish everyone will love’: a giant ‘sprout’ filled with profiteroles. The supermarket chain promises that the Heston from Waitrose Melting Chocolate …

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‘Heston effect’ strikes again at Waitrose

Waitrose has more than doubled its initial order of bottles of the new Heston from Waitrose Citrus Sherbet Lazy Gin to cope with customer demand. The gin has seen unprecedented sales since its launch in mid-November, selling a month’s worth of stock in just one day (an average month’s worth …

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Sprouting onto Waitrose shelves

Waitrose launches its very first sprout wreath in selected branches from today (Friday December 1). The supermarket chain said it has found ‘an unusual way to incorporate the green veg into seasonal celebrations, even for those who usually turn their noses up at eating the divisive veg’. Suitable as a …

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Waitrose achieves ‘responsible sourcing’ first

Waitrose has become the first supermarket chain to ensure that all of its branded and own-label canned tuna is either Marine Stewardship Council (MSC) certified or pole and line caught – meaning it is 100% responsibly sourced. The retailer said the achievement is the result of working over the last year …

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Waitrose shoppers in festive mood

Sales excluding fuel at Waitrose were up 0.5% last week (ending Saturday November 18). The supermarket chain’s IT director Mike Sackman said: “Customers’ Christmas preparations are well under way, with sales of chocolate selection boxes rising by 22%. “Additionally, sales of Panettone and Christmas crackers, which were both on a …

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Heston introduces Citrus Sherbet Lazy Gin at Waitrose

Heston Blumenthal added a new gin to his Heston from Waitrose range yesterday (Monday November 20). Billed as ‘perfect for gin drinkers looking for a quick and easy cocktail’, the Michelin-starred chef’s latest offering is a gin that requires no garnish. The Heston from Waitrose Citrus Sherbet Lazy Gin (£24.99/70cl) …

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Waitrose launches self-serve check-in for ‘click and collect’ orders

Waitrose has launched self-service check-in for John Lewis ‘click and collect’ orders in 140 of its stores in time for Black Friday (November 24). Customers in these branches of the supermarket chain will have the choice to register their order via iPads at the Welcome Desk when they arrive, so …

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Waitrose unveils its first monochrome Christmas advert

Waitrose aims to put community spirit at the heart of its Christmas campaign with an atmospheric TV advert which made its debut last Sunday (November 12). The supermarket chain’s first black and white advert is inspired by real life events at a remote pub in the Yorkshire Dales, where local …

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Booze and vegetarian dishes boost Waitrose sales

Total sales excluding fuel for Waitrose were up 2.1% last week (to Saturday October 28) on last year. The supermarket chain’s customer director Martin George said sales of vegetarian food increased by 24% as Waitrose unveiled its biggest ever range of meat-free foods. With the introduction of 30 new dishes, …

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