Tag Archives: ProCook

ProCook boss Daniel O’Neill discusses Steamer Trading Cookshop deal

Following the news announced yesterday (Wednesday February 9) that housewares retailer ProCook has acquired Steamer Trading Cookshop, ProCook owner Daniel O’Neill has discussed his plans for both brands. ProCook has bought sell 27 of Steamer Trading’s 38 stores, along with the e-commerce business and head office team. Ten underperforming Steamer …

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Statement from administrators appointed to Steamer Trading Cookshop

More details have been released of the sale of Steamer Trading Cookshop to rival housewares retailer ProCook. As part of the sales process, Steve Absolom and Will Wright of KPMG LLP were appointed joint administrators of Steamer Trading Limited today (January 9). KPMG said that following their appointment, the joint …

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Which Steamer Trading Cookshop branches has ProCook purchased?

Following the news that housewares retailer ProCook has acquired 27 of Steamer Trading Cookshop stores (along with the e-commerce business and head office team), the list of affected stores has been released. The 27 Steamer Trading stores that ProCook has acquired are: Bath, Beverley, Bishop’s Stortford, Brentwood, Brighton, Bristol, Bury …

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ProCook acquires Steamer Trading Cookshop

Housewares retailer ProCook has announced the purchase of Steamer Trading Cookshop. The acquisition includes 27 Steamer Trading stores, the e-commerce business and the head office team. Daniel O’Neill, owner of ProCook, said: “We are delighted to announce this news and see it as a fantastic opportunity for Steamer Trading and …

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Strong Christmas sales results for ProCook

Housewares specialist chain ProCook has reported headline sales growth of 21% for the six weeks of peak trading leading up to December 31. The company said the result was driven by a 26% increase in online sales and 16% lift in retail sales during the period (which incorporates Black Friday, …

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ProCook eliminates plastic packaging

Housewares retailer ProCook has joined the battle against plastic pollution, announcing big changes to the way its products are packaged. The specialist chain has made the commitment to use fully recyclable materials in its cookware and knife ranges, resulting in 90% of all plastic packaging being eliminated in the ranges …

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ProCook opens new stores and posts strong half-year sales

Multichannel housewares chain ProCook has reported strong sales growth for the first half of 2018/19. The brand said its half-year sales figures were up 25% on the previous year and up 16% like-for-like. With bricks-and-mortar retail sales remaining stable on last year, the retailer attributed the performance to its ecommerce …

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ProCook posts 124% growth in cast iron casserole sales

ProCook has reported ‘phenomenal growth’ for its cast iron cookware range, with sales of casseroles up 124% year-on year. The housewares chain attributes this performance to a ‘highly competitive price point alongside a wider trend towards cast iron cooking’. In response, the specialist retailer has added three colours to its …

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ProCook wins Direct Commerce Award

Housewares retailer ProCook is celebrating after scooping a prize at the ECMOD Direct Commerce Awards 2018. For the third consecutive year, ProCook has won the Annual Sales of £15 million – £30 million B2C category of the Awards, which are run by Direct Commerce magazine. Founder Daniel O’Neill said: “We’re …

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ProCook posts 20% rise in annual sales to over £25 million

Housewares chain ProCook has announced its financial year-end figures for 2017/2018. Overall sales were up 20% including a 10% like-for-like increase, taking total revenue for the business to over £25 million. ProCook attributes the result to a strong performance by its ecommerce channels, which grew by 43%. Building on its …

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